Behind the Meaning: ITSOKAY.GG

What's up everyone. First off, I want to thank everyone for such a successful site launch. The amount of support and positive feedback I got is overwhelming to say the least. I will continue to add more and more to the IT'S OKAY universe, so hold on tight!

Behind the Meaning : ITSOKAY.GG

I think the first question people ask me is, "What does IT'S OKAY mean?" and honestly at first I really didn't know how to answer that question, like uhhh???  So here I am addressing that and giving some much needed context to the brand.

ITSOKAY has evolved into pretty much whatever context you want it to be in. While that does seem pretty open-ended, it makes sense. 

The Origin: Why ITSOKAY.GG?

If you knew me before ITSOKAY, you'd know I have the worst luck ever. Being a relatively optimistic person, the glass was always half full for me. From blowing 4 motors on my 240, getting stranded multiple times in my bagged cars like my GS300 & my current genesis (when it was bagged) at the end of the day however I always told myself, "IT'S OKAY." While that doesn't even scratch the surface of what has happened, one thing was always certain, it was always going to be okay. Cars can always be repaired, emotions can always be fixed, and wallets can always be re-filled. That's the kind of mindset I had when building my cars and shortly after, that influence from cars influenced the way I looked at life in general.

How It All Started: Taking the Path Less Traveled.

I was 19, going to school part time, working full time, however working on cars = no time. I was always eager to reach life's end-game, and I did it relatively early, working Monday to Friday, 8am-5pm, getting paid a above average wage for my age; pretty much the average life of someone who wasn't studying in college. But there was just one thing wrong, I had no free time AT ALL. I went to bed everyday at 3am to wake up at 6am to stand in traffic till 7am to get to work at 8am, then do it all again coming home, 5 times a week Monday to Friday. It didn't take me long to figure out this isn't something I want to do my whole entire life. 

I started to question everything. That degree I was working hard for started to feel useless, this "end-game" I was so eager to obtain didn't mean shit. I needed a change, I knew the answer, however obtaining that goal seemed impossible (at least at this point in my life). I knew I needed to break free from my boring Monday to Friday routine, so that's exactly what I did. 

I had one thing certain; I needed to be my own boss. I sat down on my computer one night , but instead of logging into steam & discord, I launched Photoshop and let my mind run free. One problem, I couldn't come up with anything lol... 1 hour went by, a few bowls later (; and my creativity was flowing. I started making your generic box drift stickers, you generic anime slaps, but my OCD just wasn't letting it make the cut. I needed to be more creative, unique, but also simple. Something you can wear out of the car scene and people will still like it" (This was going to be a clothing brand only at first) I was sitting looking at a blank screen, frustrated, feeling defeated. About to give up on my idea entirely, I typed out my infamous saying, "IT'S OKAY" but that was a little boring, so I added a heart at the end. It stuck with me but the original design just wasn't cutting it. I started tweaking it little by little and it soon came to what we know it as today.

Misinterpretation: This isn't what you think it is.

While ITSOKAY interpretation is open-ended, there is one thing I want to clear up with everyone. This ISN'T your  ig sad boi brandWhile I have nothing against those kind of things (some of them I really like; shout out to Honja) I don't want ITSOKAY.GG to be associated with that kind of vibe. 


In a time where being sad is glorified, ITSOKAY.GG is the force to break that trend. Were not here to dwell on the past, but to look at it, acknowledge it, and move forward. Remember, It's just okay.  

Where Will It Go Now?: The Future To Come

As far as future plans goes, 2019 is starting to become a wild year for ITSOKAY.GG. I got a buuunch of stuff in the works, and a whole list of ideas for stickers, unique style accessories, and apparel. So expect some wild stuff from me as I turn ideas in my head to reality. I don't want to reveal too much so I'll leave it off here.

If you love my "WORDS" let me know!

Till next time.




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